WE HELP BRANDS WIN AT POINT OF SALE
Korale is a trade marketing consultancy based in Curaçao, helping brands across the Caribbean and Latin America grow through strategic brand activation, retail execution, and market development.
Our Services
TRADE MARKETING STRATEGY AND PLANNING
We develop trade plans that align your brand with the right channels, partners, and moments. From annual planning to campaign-level execution, we make sure your brand shows up where it counts.
BRAND ACTIVATION AND IN-STORE EXECUTION
We design and manage activations that drive product awareness and purchase at the point of sale. From display builds to promotional events, we create presence that converts.
We identify, onboard, and manage the trade relationships that move your product forward. Distributors, retail chains, and wholesale partners aligned to your brand goals.
CHANNEL AND DISTRIBUTION DEVELOPMENT
WHAT WE DO
SHOPPER MARKETING AND POS
We create shopper-focused materials and programs that influence buying decisions at the shelf. POS assets, in-store mechanics, and promotional toolkits built for your category.
MARKET ENTRY FOR INTERNATIONAL BRANDS
Entering the Curaçao? We guide international brands through positioning, partner identification, regulatory considerations, and go-to-market strategy from day one.
Need a senior trade marketing perspective without a full retainer? We offer flexible consulting engagements for brands that need clarity, a second opinion, or a clear next step.
MARKET CONSULTING AND ADVISORY
What Sets Us Apart
17 YEARS OF REGIONAL EXPERTISE.
Deep roots in the Caribbean & Curaçaoan market across multiple categories, combined with international brand exposure. We have seen what works and what does not.
WHY Koralē
BUILT FOR CURAÇAO.
We understand the nuances of island markets: logistics, culture, consumer behaviour, and the trade relationships that open the right doors for your brand.
RESULTS FIRST, ALWAYS.
Strategy without execution is just a document. We stay close to implementation and measure what matters: market presence, sell-through, and commercial growth.
Ready to build your brand presence?
Let's talk about where your brand is and where it could be.
Ready to Talk About Your Brand?
Whether you have a clear challenge or just a feeling something isn't working, let's have a conversation.
© 2026 Koralē · Based in Curaçao. Operating across regional retail channels.
